So what is the buzz about this dress & why has the story gone viral in the media and online?
75% of the buzzfeed respondents said they saw a black/blue dress including Justin Bieber & the rest saw gold/white including Kim Kardashian. The answer is ... it was made in Birmingham by Roman originals is actually blue/black!
But why the fuss? Is it because we actually all see colours differently? Or could it just be an optical illusion?
Have a look at the middle green squares & the green colours all look different. But they are actually the same! Our eyes see colours but the visual system of our brains interprets and gives us our perception of colour . Our interpretation and perception of a colour is affected by the colours that surround them, which can create an optical illusion.
So, is the white background of the image causing an optical illusion with the dress colours? Or do different people see colours differently? Neuroscientists have been trying to understand this for a while. Could it be chromatic adaptation / white balance? Despite the complex science, the implications for your next choice of shoes, car and wall paint are huge. What will your partner, family and friends think of it? Does it matter!
Well at least we can be certain of one thing. Roman originals & Birmingham have the world's attention, briefly.